Liza Schlitt

Public Relations

Liza Schlitt has 10 years of public relations, media outreach, event planning, sponsorship management and new business development experience. Liza spent more than 8 years in a public relations agency where she managed and executed global marketing campaigns for clients such as American Airlines, U.S. Army, RadioShack and ExxonMobil. She supported the U.S. Army national grassroots and influencer engagement program managing their efforts to reach community advocates by building a database of thousands of community influencers, training hundreds of Army personnel, engaging influencers in workshop events, and launching a social networking platform to foster collaboration across U.S. Army commands.

Liza also supported global PR and marketing campaigns for the world’s largest airline, American Airlines. Liza worked on several American Airlines teams including sports and entertainment sponsorships, consumer travel, diversity and international. Liza managed top-dollar sponsorships such as the Dallas Mavericks and Stars, assisted in international route launches to China and India, executed the AAdvantage program’s 25th anniversary celebration, and supported travel deals and marketing efforts through local and national top-tier media relations landing placements in USA Today, Food & Wine and The New Yorker.

Liza has also supported multicultural PR and grassroots campaigns targeting the U.S. Hispanic demographic for clients including Brinker, CVS/pharmacy, Verizon Wireless, General Motors and Pfizer generating media placements within major Hispanic media outlets including Univision, Telemundo, El Heraldo and Chicago Deportivo. Liza is thrilled to be a part of the Diamond team as the day-to-day public relations contact providing strategic idea development, media relations, event execution, general brand development and story mining. Liza received her B.A. in Journalism and Communications from the University of Florida. She enjoys tennis, yoga and running after her two toddler boys.