Seth Lederman

Executive Vice President of Franchise Development

Seth Lederman, author on 3 of Amazon's Best Seller Lists, is a multi-faceted entrepreneur, with a vast experience in small business success as a business owner, business coach, and consultant to businesses in a variety of industries, including healthcare and franchises. Seth is a media recognized authority and expert in the field of business development, having studied with and been mentored by small business expert and “guru” Michael Gerber, best-selling author of The E-Myth.

Seth is a franchise acquisition and franchise business development specialist. He understands the intricacies and nuances of successful business ownership. He has started, built, managed, and sold his own enterprises. He also coaches and consults other business owners on strategic and tactical business development. This experience and expertise provides him with the unique ability to be an invaluable resource, educator, and advocate for your success. He provides you with a unique perspective and allow you to leverage his “in the trenches” knowledge, wisdom, and experience. His expertise is a platform for you as a potential Diamond franchisee to find your perfect Diamond franchise location.


  • New York Chiropractic College, New York, NY – Doctor of Chiropractic (DC), Cum Laude, 1988
  • Southeast Back Institute, New York, NY – Post-grad studies, 1991
  • State University of New York, Albany, NY – Bachelor of Arts (BA), Psychology, 1985